About
Came to football late,
through the side door
A failed cricketer who watched Match of the Day religiously and assumed that counted as understanding the game. It didn't. Everything in the book is what I've picked up since, mostly the hard way.
The route
- 2007Aston Villa
An internship while studying sports science at the University of Gloucestershire, and stayed on at the club after it ended. - ThenUWIC, now Cardiff Met
When the full-time job didn’t appear, a master’s in performance analysis. - WalesWelsh Football Trust and the FAW
A placement that turned into paid work, then several years with the Football Association of Wales: women’s and boys’ youth national teams, the coaching courses, tournaments including the Victory Shield, and eventually the senior men’s side. UEFA B Licence, gained with Wales. - 2013Qatar
Senior football analyst with Aspire Academy and the Qatar Football Association, then Aspire’s head of analysis. - Saudi ArabiaMahd Academy
Head of analysis and technology. - UAEAl Jazira Football Club
Head of performance analysis across the whole club, working in partnership with City Football Group. - NowOutside the Fink
Writing, teaching and making video about football analysis for the people coming up behind.
The book I wish I'd been handed
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